Hi, I'm Tripura.
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I drive transformative change by leveraging a systems-thinking perspective to create impactful, user-centered solutions.
Explore the following case studies to see how I optimize complex digital ecosystems for measurable business outcomes!
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Spearheaded a large-scale digital transformation at Reece USA, establishing a UX team and strategy to unify fragmented B2B, B2C, and employee experiences.
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Results:
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Generated $353M in digital sales within six months
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Maintained a 92% customer satisfaction score
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Achieved 85% adoption of the Inventory app with a 39% reduction in inventory discrepancies
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unified nine regional brands.
I unified previously siloed design teams to establish a strategic UX vision across Home Services products, championing agile UX and JTBD practices to streamline workflows.
Results:
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Achieved 35% faster feature releases.
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Reduced usability support tickets by 31%.
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Decreased task completion time by 22%.
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Increased feature adoption by 18% and task success by 21% (FieldEdge app).
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Scaled design consistency, reducing design/development time by 20% and UI bugs by 35%.
Led workshops and strategic planning to redefine the e-commerce strategy for Waterworks, challenging existing assumptions and pivoting towards a customer-centric approach to address their unique industry needs.
Results:
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92% satisfaction score
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pivoted to target the right customer base
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built relationships and loyalty with customers
Led the design and launch of 'THE HUB,' a critical portal for Refrigeration customers to Configure, Price & Quote.
Additionally, I designed 'iCON', a key portal for optimizing multi-site business and IoT-enabled energy management. I improved internal efficiency by designing 'THE LIINK,' an employee portal.
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Results:
Increased customer registrations for 'THE HUB' by 48%.
Streamlined equipment configurations.
Enhanced application engineer efficiency by reducing task completion time by 27%.