Hi, I'm Tripura.
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I explore the invisible connections between people, systems, and technology to create solutions that truly matter.
Browse my work to see how systems thinking and collaboration turn complexity into lasting impact.
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I led a large-scale digital transformation, building a UX team from the ground up and creating a strategy to connect previously fragmented experiences.
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Impact:
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$353M in digital sales within six months
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92% customer satisfaction score
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Nine regional brands unified
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​Improved frontline efficiency with streamlined inventory, order fulfillment, and delivery apps
I brought siloed design teams together, established a strategic UX vision, and championed agile practices to streamline workflows.
Results:
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35% faster feature releases
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31% fewer usability support tickets
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22% faster task completion
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18% higher feature adoption and 21% better task success
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20% faster design/development cycles and 35% fewer UI bugs
Through workshops and strategic planning, I helped Waterworks challenge assumptions and pivot toward the right customers, driving loyalty and satisfaction.
Results:
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92% stakeholder satisfaction
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Refocused on the right customer segments
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Strengthened customer relationships and trust
I led the launch of THE HUB, enabling refrigeration customers to configure, price, and quote efficiently. I also designed iCON for multi-site business optimization and THE LIINK, enhancing employee workflows.
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Results:
48% increase in customer registrations for THE HUB
Streamlined equipment configuration processes
27% faster task completion for application engineers